Board-level market access between DACH and CEE.
For large companies entering or expanding across the corridor — from the Go/No-Go decision to the first signed contract.
25+ years CFO/COO responsibility | Managing Director CEE: Lidl, Kaufland, Deichmann | Vienna
→ For CEOs and Boards of large companies in technology, energy and defence & advanced manufacturing
→ Austria–Romania as anchor corridor, coverage across DACH and CEE
xStoica is currently not accepting new mandates.
Who We Are
Radu Stoica
Founder · Market Access DACH ↔ CEE
• 25+ years CFO/COO responsibility
• Lidl, Kaufland, Deichmann CEE (Managing Director)
• Founder and Chairman of the Board: Romanian–Austrian Business Platform
romaniaconnect.at →
• Fachforum Lead "Internationaler Handel & Cross Border"
Handelsverband Österreich →
Viorica Stoica
Strategic Legal Counsel CEE
• Cross-Border Risk & Governance
• Avocat (Baroul București)
• Legal due diligence, regulatory compliance, and contract structuring for DACH-CEE expansions
The Real Problem
Expansions do not fail because of bad strategy.
They fail because second-order effects are ignored.
Capital is committed before market structure is understood.
Our role:
Access to the decision-maker | Positioning | The first meetingAccess to the decision-maker
Positioning
The first meeting
Delivery stays with you. We stay at the table until signature.
From decision to first contract
Four steps, each with a defined result.
1 · Market Ready
6–8 weeks
- — Go / No-Go decision and Board Action Plan
- — Capital exposure after 6 / 12 / 18 months
- — Target accounts with named decision-makers
- — Positioning and pitch in German, English and Romanian
- — Compliance pack and funding map
Result: You know whether to go, and you are ready to sell.
2 · Decision-Maker Meetings
per target account
- — We bring you in front of the named decision-maker
- — The client brings a concrete problem; you show how you solve it
Result: Demand is created, not pushed.
3 · First Contract
3–6 months
- — A pilot or first contract on a measurable problem
- — Signed directly between you and the client
- — We accompany the process until signature
Result: Your first paying client in the market.
4 · Reference & Scale
after the first contract
- — Extension within the client’s group and to the next account in the same segment
- — Optional Board sparring: monthly deep dive, ad-hoc decision calls, quarterly decision notes
Result: A local reference that sells further.
Two directions, one corridor
DACH → CEE
Companies from Austria, Germany and Switzerland entering or scaling in Central and Eastern Europe, with Romania as anchor market.
- — Named decision-makers at clients and partners
- — Positioning for CEE decision-makers
- — Regulatory and compliance groundwork
CEE → DACH
Large companies from Central and Eastern Europe entering Austria, Germany and Switzerland.
- — Named decision-makers at DACH clients and partners
- — Positioning and pitch for DACH Boards
- — Compliance and contract readiness for the DACH market
Focus sectors
The three fastest-growing sectors in Central and Eastern Europe.
Technology & Digital
IT services, data centres and cybersecurity, the segment leading services growth in the region.
Energy & Infrastructure
Renewables, grids and storage, and the infrastructure behind them, backed by EU funding.
Defence & Advanced Manufacturing
Dual-use industry, security and high-tech production moving closer to European markets.
Our operating background in retail and consumer goods remains part of the offer.
Vienna
1130 Wien, Austria
Strategic positioning at the crossroads of DACH and CEE.
Contact
xStoica is currently not accepting new mandates.
Email: radu@xStoica.com
Radu Stoica
Decision Architect
Frequently Asked Questions
What exactly do you deliver?
Access to named decision-makers, positioning for the target market, the first meeting, and support until the first contract is signed. It starts with a Board Action Plan: Go/No-Go decision, capital exposure after 6/12/18 months, three irreversible steps and stop-loss paths.
Who is this for?
CEOs and Boards of large companies entering or expanding between DACH and CEE.
Which industries do you work with?
Our focus is on the three fastest-growing sectors in CEE: technology & digital, energy & infrastructure, and defence & advanced manufacturing. Our operating background is in retail and consumer goods, where Radu held CFO/COO and Managing Director responsibility in CEE for Lidl, Kaufland and Deichmann.
Which countries do you cover?
Austria, Germany and Switzerland on the DACH side; Poland, Czech Republic, Romania, Hungary, Slovakia, Bulgaria and Croatia in CEE. Austria–Romania is our anchor corridor.
Do you implement?
Delivery stays with your team. We open the door, position you and stay at the table until the contract is signed.
How is this different from a consultancy?
No study, no slides, no junior team. One accountable partner at Board level who brings you to the decision-maker and participates in the result.
Are you accepting new mandates?
Not at the moment. You can still reach us at radu@xStoica.com.